University of Technology SydneyHandbook 2007

C10104v2 Bachelor of Arts in Communication (Public Communication) and in International Studies

Award(s): Bachelor of Arts in Communication (BA)
Bachelor of Arts in International Studies (BA)

UAC code: 609320 (CSP), 619320 (DFEE)
CRICOS code: 026205F
Commonwealth supported place?: Yes
Load credit points: 240
Course EFTSL: 5
Faculty/institute responsible: Humanities and Social Sciences
Collaborating faculty/institute: Institute for International Studies
Location: City campus

Overview
Career options
Additional admission requirements
Additional assumed knowledge
Additional recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Professional recognition
Other information

Overview

The course combines a professional degree with immersion in another language and culture, enhancing professional training and career options. This combined degree seeks to augment the value of public communication by broadening awareness and understanding of another language and culture.

International perspectives on public relations and advertising enable UTS graduates to transcend national barriers and be competitive in a global environment.

Career options

Career options include public communication professionals, in Australia or living and working outside Australia. Career options are also enhanced by international experience, making students more adept at international and cross-cultural professional practice.

Additional admission requirements

Admission to the combined degree is on merit according to the admissions policy for the Bachelor of Arts in Communication (C10098). There is a range of entry levels to the various Language and Culture programs. Students are admitted to the International Studies program with no guarantee of entry to a specific major, although every effort is made to meet students' preferences.

The Faculty of Humanities and Social Sciences has introduced a variation of the inpUTS Scheme as it applies to certain prospective students applying for any of the Bachelor of Arts in Communication courses. Further details on this scheme can be found online at:

Additional assumed knowledge

HSC English and computer literacy (i.e. word-processing skills and familiarity with other applications). There are no prior language requirements, except for programs within the Heritage major.

Additional recognition of prior learning

The Faculty has established recognition of prior learning packages with the following institutions for the courses listed:

  • College of Higher Vocational Studies, City University of Hong Kong: Associate of Arts in English for Professional Communication
  • Insearch UTS: Diploma in Communication
  • Ngee Ann Polytechnic, Singapore: Diploma in Mass Communication
  • Singapore Polytechnic: Diploma in Media and Communication
  • School of Communication, Taylor's College, Malaysia: Diploma of Communication (Advertising; Diploma of Communication (Public Relations)
  • Temasek Polytechnic: Diploma in Communications and Media Management
  • Nanyang Polytechnic, Singapore: Diploma in Media Studies and Management

Course duration and attendance

This course is offered on a five-year, full-time basis.

Students spend their fourth year of study at a university overseas.

Course structure

A total of 240 credit points is allocated to this combined degree course: 144 credit points to the Communication degree and 96 credit points to the International Studies component.

The Bachelor of Arts in International Studies requires undergraduates to study a major – a region or country – over a minimum of three years.

The Bachelor of Arts in International Studies is not offered as a separate degree but is completed only in combination with the professional degree program.

Course completion requirements

STM90387 Core 100-level disciplinary subjects 36cp
STM90381 Core subjects 36cp
CBK90019 200/300-level Disciplinary choice 8cp
CBK90451 Professional choice: Public Communication 32cp
CBK90251 Electives 32cp
CBK90005 Country major choice 96cp
Total 240cp

Course program

Example programs for each of the two possible streams for a student commencing in Autumn semester are given below with the Germany major as the International Studies major. Other countries may be chosen from the list of majors in CBK90005; the program has the same structure but with subjects specific to the chosen country major.

 
Public Relations stream
Year 1
Autumn semester
STM90387  
      50105 Communication and Information Environments 6cp
      50107 Rethinking Culture 6cp
      50109 Power and Change in Australia 6cp
STM90381  
      50118 Public Communication Processes 6cp
Spring semester
STM90387  
      50106 Media, Information and Society 6cp
      50108 Contemporary Cultures 6cp
      50111 Colonialism and Modernity 6cp
STM90381  
      50495 Research and Writing for Public Communication 6cp
Year 2
Autumn semester
CBK90005  
        8cp
      97601 German Language and Culture 1 8cp
STM90381  
      50480 Conceptual Frameworks for Public Communication 8cp
Spring semester
STM90381  
      50125 Communication and Audience 8cp
CBK90005  
      97602 German Language and Culture 2 8cp
Select 8 credit points of electives 8cp
Year 3
Autumn semester
STM90363  
      50159 Public Relations Principles 8cp
CBK90005  
      97603 German Language and Culture 3 8cp
Select 8 credit points of electives 8cp
Spring semester
STM90363  
      50160 Public Relations Strategies 8cp
CBK90005  
      976421 Contemporary Germany 8cp
      97604 German Language and Culture 4 8cp
Year 4
Autumn semester
CBK90005  
      977420 In-country Study 1: Germany 24cp
Spring semester
CBK90005  
      978420 In-country Study 2: Germany 24cp
Year 5
Autumn semester
STM90381  
      50483 Strategic Organisational Communication 8cp
STM90363  
      50499 Public Relations Contexts and Applications 8cp
Select 8 credit points of electives 8cp
Spring semester
CBK90019 200/300-level Disciplinary choice 8cp
STM90363  
      50650 Public Relations Professional Practice 8cp
Select 8 credit points of electives 8cp
 
Advertising stream
Year 1
Autumn semester
STM90387  
      50105 Communication and Information Environments 6cp
      50107 Rethinking Culture 6cp
      50109 Power and Change in Australia 6cp
STM90381  
      50118 Public Communication Processes 6cp
Spring semester
STM90387  
      50106 Media, Information and Society 6cp
      50108 Contemporary Cultures 6cp
      50111 Colonialism and Modernity 6cp
STM90381  
      50495 Research and Writing for Public Communication 6cp
Year 2
Autumn semester
CBK90005  
        8cp
      97601 German Language and Culture 1 8cp
STM90381  
      50480 Conceptual Frameworks for Public Communication 8cp
Spring semester
CBK90005  
      97602 German Language and Culture 2 8cp
STM90381  
      50125 Communication and Audience 8cp
Select 8 credit points of electives 8cp
Year 3
Autumn semester
STM90362  
      50497 Advertising Principles and Production 8cp
CBK90005  
      97603 German Language and Culture 3 8cp
Select 8 credit points of electives 8cp
Spring semester
STM90362  
      50498 Advertising Creative Strategies 8cp
CBK90005  
      97604 German Language and Culture 4 8cp
      976421 Contemporary Germany 8cp
Year 4
Autumn semester
CBK90005  
      977420 In-country Study 1: Germany 24cp
Spring semester
CBK90005  
      978420 In-country Study 2: Germany 24cp
Year 5
Autumn semester
STM90381  
      50483 Strategic Organisational Communication 8cp
STM90362  
      50651 Strategic Brand Advertising 8cp
Select 8 credit points of electives 8cp
Spring semester
CBK90019 200/300-level Disciplinary choice 8cp
STM90362  
      50652 Advertising Professional Practice 8cp
Select 8 credit points of electives 8cp

Professional recognition

Public Relations Institute of Australia; International Advertising Association

Other information

Further information on the Communication component is available from the Faculty Student Centre on:

Further information on the International Studies program is available from the Institute on:

telephone +61 2 9514 1574
fax +61 2 9514 1578
email iisinfo@uts.edu.au