50160 Public Relations Strategies

8cp

Requisite(s): 50159 Public Relations Principles
Professional Strand – Public Communication – 200 level

This subject is the second in the sequence of public relations subjects and further positions public reactions within the context of broader strategic management. It develops an understanding and appreciation of strategy through issues identification, stakeholder analysis and strategy writing. Students apply the concepts and practices of professional public relations to develop, design and produce innovative resources to address client problems or opportunities. They build on expertise in translating complex public relations campaign strategies to communication products within the constraints of planning, budgetary and evaluative processes.

For detailed information, see the full subject description at:
http://www.hss.uts.edu.au/subject_descriptions/50160.pdf

Typical availability

Spring semester, City campus

Fee information

2007 contribution for post-2004 Commonwealth-supported students: $1,186.33
2007 amount for undergraduate domestic fee-paying students: $3,040.00
Subject EFTSL: 0.167
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Domestic fee-paying students and international students should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.