50651 Strategic Brand Advertising

8cp

Requisite(s): 50498 Advertising Creative Strategies
Professional Strand – Public Communication – 300 level

This subject concentrates on advanced advertising strategies as a component of integrated brand initiatives that occur across a variety of media and contexts. Students explore the purpose of understanding brands from the consumer's perspective, factors driving changes in management and strategy, the implications for advertising practitioners and the contribution of advertising in building strong brands. A critical research and practice-based approach to strategic brand planning is taught in which students use contemporary and experimental qualitative research techniques to uncover ideas with creative potential for use in advertising. Students develop their creative solutions in a variety of channels as part of a total communications approach, using technologies previously taught in the subject.

For detailed information, see the full subject description at:
http://www.hss.uts.edu.au/subject_descriptions/50651.pdf

Typical availability

Autumn semester, City campus

Fee information

2007 contribution for post-2004 Commonwealth-supported students: $1,186.33
2007 amount for undergraduate domestic fee-paying students: $3,040.00
Subject EFTSL: 0.167
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Domestic fee-paying students and international students should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.