50652 Advertising Professional Practice

8cp

Requisite(s): 50651 Strategic Brand Advertising
Professional Strand – Public Communication – 300 level

This is the final advertising subject in the Public Communication professional strand. This subject enhances students' presentation and relational skills to a level appropriate for professional practice within advertising and related industries. Students develop their capacity to respond in a creative, analytic and strategic manner to current issues within the field. This subject explores in-depth the crucial client-agency-consumer relationships and their importance in conducting effective brand and advertising campaigns. This subject integrates students' skills in strategic brand and creative advertising gained in earlier subjects, furthers their understanding of professional service and adds to their abilities in undertaking qualitative research and creative campaign management. Students undertake an internship within an advertising agency or related organisation as a significant component of this subject. This internship is developed with agreed learning goals and outcome measures.

For detailed information, see the full subject description at:
http://www.hss.uts.edu.au/subject_descriptions/50652.pdf

Typical availability

Spring semester, City campus

Fee information

2007 contribution for post-2004 Commonwealth-supported students: $1,186.33
2007 amount for undergraduate domestic fee-paying students: $3,040.00
Subject EFTSL: 0.167
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Domestic fee-paying students and international students should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.