50499 Public Relations Contexts and Applications

8cp

Requisite(s): 50160 Public Relations Strategies
Professional Strand – Public Communication – 300 level

In this subject, students examine political, social, and economic contexts for public relations practice. They adopt a critical perspective in addressing issues for contemporary public relations practice such as cross-cultural and international public relations, the role of the profession, technological innovations and social change. Students develop an understanding of the different sectors of the public relations industry and specialist practices required, for example investor/financial services, information technology public relations (ITPR), community relations, government relations and lobbying, employee communication, sponsorship and fundraising, and activist public relations.

For detailed information, see the full subject description at:
http://www.hss.uts.edu.au/subject_descriptions/50499.pdf

Typical availability

Autumn semester, City campus

Fee information

2007 contribution for post-2004 Commonwealth-supported students: $1,186.33
2007 amount for undergraduate domestic fee-paying students: $3,040.00
Subject EFTSL: 0.167
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Domestic fee-paying students and international students should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.