50650 Public Relations Professional Practice

8cp

Requisite(s): 50499 Public Relations Contexts and Applications
Professional Strand – Public Communication – 300 level

This is the final public relations subject in the Public Communication Professional Strand. Students develop their understanding and expertise in issue and crisis identification and management for case studies. They analyse the social, political and community contexts for their client organisations and develop advanced strategies, protocols and plans. This subject includes a seminar where students are addressed by representatives from the different sectors of the public relations industry. Students undertake internships to further develop their understanding of current industry practices and expectations. These professional placements are developed with agreed learning goals and outcome measures. Alternatively, students who are already working full-time in public relations may complete a module on media interviewing practice.

For detailed information, see the full subject description at:
http://www.hss.uts.edu.au/subject_descriptions/50650.pdf

Typical availability

Spring semester, City campus

Fee information

2007 contribution for post-2004 Commonwealth-supported students: $1,186.33
2007 amount for undergraduate domestic fee-paying students: $3,040.00
Subject EFTSL: 0.167
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Domestic fee-paying students and international students should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.