50125 Communication and Audience

8cp
Disciplinary Strand – Communication and Information Studies – 200 level

In this subject, students analyse different approaches to concepts of the audience from a communication perspective. They critically evaluate the media-influence process and use case studies for a comprehensive and critical assessment of theoretical approaches. Students review and apply semiotics as an approach to understanding the many influences on individual interpretation of visual, auditory and verbal signs. They assess methods to measure audience and to understand audience reception. This subject also explores issues and trends in communication and the implications of the increase in opportunities for interaction on concepts of the audience.

For detailed information, see the full subject description at:
http://www.hss.uts.edu.au/subject_descriptions/50125.pdf

Typical availability

Spring semester, City campus

Fee information

2007 contribution for post-2004 Commonwealth-supported students: $832.67
2007 amount for undergraduate domestic fee-paying students: $2,760.00
Subject EFTSL: 0.167
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Domestic fee-paying students and international students should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.