50498 Advertising Creative Strategies

8cp

Requisite(s): 50497 Advertising Principles and Production
Professional Strand – Public Communication – 200 level

This subject advances knowledge and understanding of principles of strategic creativity in advertising practice. It develops the ability to analyse creative approaches and address the debate on 'award' vs. 'strategic' creativity. Students gain an understanding of advertising agency disciplines and their contribution to campaign planning, production and pitching. Topics include the significance of strategic planning in campaign development, conceptual and production issues involved in radio and TV advertising, the evaluation of advertising effectiveness, and the development and selling of an integrated advertising idea. Students engage in scriptwriting and the production of storyboards for broadcast media and develop their concepts through to finished form using current digital technologies taught within the subject.

For detailed information, see the full subject description at:
http://www.hss.uts.edu.au/subject_descriptions/50498.pdf

Typical availability

Spring semester, City campus

Fee information

2007 contribution for post-2004 Commonwealth-supported students: $1,186.33
2007 amount for undergraduate domestic fee-paying students: $3,040.00
Subject EFTSL: 0.167
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Domestic fee-paying students and international students should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.