C07031v4 Graduate Diploma in Marketing
Award(s): Graduate Diploma in Marketing (GradDipMktg)CRICOS code: 008678M
Load credit points: 48
Course EFTSL: 1
Location: City campus
Overview
Career options
Admission requirements
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Professional recognition
Other information
Overview
The Graduate Diploma in Marketing provides a thorough understanding of the basic principles of marketing, marketing research, the motivations of customers and marketing management.
The course assists students in developing the ability to identify and analyse marketing management problems and fosters skills in generating marketing strategies to solve problems in the marketing domain, both in Australia and overseas.
Career options
Career options include management-level positions in industry or government.
Admission requirements
Applicants require one of the following:
- a cognate degree from a UTS-recognised university or other tertiary education institution
- a degree from a UTS-recognised university or other tertiary education institution and a minimum of two years' relevant work experience, or
- satisfactory completion of a relevant graduate certificate.
Recognition of prior learning
Students may be granted a maximum of five subject exemptions, of which two core subjects can be approved from prior undergraduate study.
Course duration and attendance
The Graduate Diploma in Marketing can be completed in one year of full-time, or two years of part-time study.
Course structure
The Graduate Diploma in Marketing comprises 48 credit points of core subjects, made up of five core subjects (30 credit points) and three elective subjects (18 credit points).
Course completion requirements
| CBK90211 Electives | 18cp | |
| STM90315 Core subjects | 30cp | |
| Total | 48cp |
Course program
The course program is shown below.
| 24734 Marketing Management | 6cp | |
| 22747 Accounting for Managerial Decisions | 6cp | |
| 24710 Buyer Behaviour | 6cp | |
| 24730 Marketing Strategy | 6cp | |
| 24720 Marketing Research | 6cp | |
| Select 18 credit points from the following options: | 18cp | |
| 24700 Promotion and Advertising Overseas | 6cp | |
| 24706 Strategic Services Marketing | 6cp | |
| 24707 Strategic Business Marketing | 6cp | |
| 24713 Marketing Channel Management | 6cp | |
| 24714 Marketing Creativity | 6cp | |
| 24715 Strategic Marketing for e-Business | 6cp | |
| 24736 Marketing Communications | 6cp | |
| 24738 Strategic International Marketing | 6cp | |
| 77948 Marketing Legislation in Australia | 6cp | |
| 24742 New Product Management | 6cp | |
| 24743 Contemporary Issues in International Marketing | 6cp | |
| 24744 Competitive International Marketing Strategy | 6cp | |
| 24750 Marketing Analytics | 6cp | |
| 24792 Business and Culture in the Asia-Pacific | 6cp | |
| CBK90209 Electives | 6cp | |
| 24737 e-Business Marketing | 6cp | |
| 24747 Customer Relationship Management | 6cp | |
Articulation with UTS courses
This course is part of an articulated program comprising the Graduate Certificate in Marketing (C11039), the Graduate Diploma in Marketing, and the Master of Business in Marketing (C04067).
Professional recognition
Chartered Institute of Marketing (CIM)
Completion of this course meets the educational requirements for Professional Postgraduate Diploma in Marketing entry point to CIM.
Other information
Further information is available from the Graduate School of Business on:
