24744 Competitive International Marketing Strategy
6cpRequisite(s): ((24734 Marketing Management OR 24746 Marketing: Concepts and Applications) AND 24738 Strategic International Marketing)
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.
Postgraduate
This subject enhances the decision-making skills and general strategic marketing management skills of students in the context of an increasingly competitive and rapidly changing global environment. In particular, it aims to enhance students' knowledge of theories, concepts, models and related issues in the area of competitive international marketing strategy through a comprehensive and thorough literature review of the area; and to develop students' abilities to critically evaluate and apply such theories, concepts and models in well researched, structured, and concisely written case studies, including fully developed case solutions and presentations.
Detailed subject description.
Fee information
2009 contribution for post-2008 Commonwealth-supported students: $1,084.62
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2009 amount for undergraduate domestic fee-paying students: $2,425.00
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.125Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.
