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24714 Marketing Creativity

6cp
Requisite(s): 24734 Marketing Management OR 24746 Marketing: Concepts and Applications
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.
Postgraduate

This subject builds a bridge between creativity and marketing. It is designed to complement and build on previous marketing study. In marketing, creativity can be effectively applied in many areas including new strategies, new product development, new channels and new customer segment definition. This is an intellectually challenging and highly interactive subject, of particular benefit to practising marketers.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.