C11039v3 Graduate Certificate in Marketing
Award(s): Graduate Certificate in Marketing (GradCertMktg)CRICOS code: 020216G
Load credit points: 24
Course EFTSL: 0.5
Location: City campus
Overview
Career options
Admission requirements
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Other information
Overview
The Graduate Certificate in Marketing introduces some of the key dimensions of marketing and is designed for those requiring a general understanding of marketing principles.
The Marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets.
Career options
Career options include management-level positions in industry or government.
Admission requirements
Applicants require one of the following:
- a cognate degree from a UTS-recognised university or other tertiary education institution
- a degree from a UTS-recognised university or other tertiary education institution and a minimum of two years' relevant work experience, or
- extensive relevant work experience and evidence of a general capacity to undertake tertiary education.
Course duration and attendance
The Graduate Certificate in Marketing may be completed in one semester of full-time, or one year of part-time study.
Course structure
The Graduate Certificate in Marketing comprises 24 credit points of study, made up of four subjects.
Course completion requirements
| STM90316 Core subjects | 24cp | |
| Total | 24cp |
Course program
The course program is shown below.
| 24734 Marketing Management | 6cp | |
| 22747 Accounting for Managerial Decisions | 6cp | |
| 24710 Buyer Behaviour | 6cp | |
| 24720 Marketing Research | 6cp | |
Articulation with UTS courses
This course is part of an articulated program comprising the Graduate Certificate in Marketing, the Graduate Diploma in Marketing (C07031), and the Master of Business in Marketing (C04067).
Other information
Further information is available from the Graduate School of Business on:
