24743 Contemporary Issues in International Marketing
6cpRequisite(s): ((24734 Marketing Management OR 24746 Marketing: Concepts and Applications) AND 24738 Strategic International Marketing)
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.
Postgraduate
This subject builds on existing knowledge in the areas of multinational or international marketing and relates it to specific conceptual and empirical issues in international marketing. It increases awareness and understanding of issues beyond the scope of topics covered in traditional international marketing subjects. Issues covered include overseas market selection, internationalisation, globalisation, networks and international marketing, international strategic alliances, international competition theory, international countertrade, setting international prices, and international negotiation from a cultural perspective.
Detailed subject description.
Fee information
2009 contribution for post-2008 Commonwealth-supported students: $1,084.62
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2009 amount for undergraduate domestic fee-paying students: $2,425.00
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.125Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.
