24710 Buyer Behaviour
6cpPostgraduate
Effective marketing builds on an in-depth understanding of how customers behave and what they experience. This subject develops advanced knowledge and practical competencies to link theories of customer behaviour to marketing decision making. It provides hands-on approaches that allow marketers to make informed decisions about the design and implementation of marketing strategies that are influenced by and, in turn, affect customer behaviour and experiences.
Detailed subject description.
Fee information
2009 contribution for post-2008 Commonwealth-supported students: $650.12
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2009 amount for undergraduate domestic fee-paying students: $2,175.00
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.125Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.
