C04067v4 Master of Business in Marketing
Award(s): Master of Business in Marketing (MBus)CRICOS code: 036583G
Load credit points: 72
Course EFTSL: 1.5
Location: City campus
Overview
Career options
Admission requirements
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Professional recognition
Other information
Overview
The Master of Business in Marketing provides the opportunity for students to extend their knowledge in the areas of communications, sales management, the development and introduction of new products, business-to-business marketing, technology and marketing, as well as the legal constraints on and the ethical implications of marketing in Australia.
The Marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets.
Career options
Career options include management-level positions in industry or government.
Admission requirements
Applicants require one of the following:
- a cognate degree from a UTS-recognised university or other tertiary education institution
- a degree from a UTS-recognised university or other tertiary education institution and a minimum of two years' relevant work experience
- a relevant graduate diploma from UTS or a UTS-recognised tertiary education institution, or
- a relevant graduate certificate from UTS or a UTS-recognised tertiary education institution, with at least a credit average.
Recognition of prior learning
Students may be granted a maximum of eight subject exemptions, of which four core subjects may be approved from prior undergraduate study.
Course duration and attendance
The Master of Business in Marketing is one-and-a-half years of full-time, or three years of part-time study.
Course structure
The Master of Business in Marketing totals 72 credit points and consists of a combination of core subjects, elective subjects and a project.
Course completion requirements
| STM90314 Core subjects | 36cp | |
| CBK90210 Electives | 36cp | |
| Total | 72cp |
Course program
The course program is shown below.
| 22747 Accounting for Managerial Decisions | 6cp | |
| 24710 Buyer Behaviour | 6cp | |
| 24734 Marketing Management | 6cp | |
| 24730 Marketing Strategy | 6cp | |
| 24790 Business Project: Marketing | 6cp | |
| 24720 Marketing Research | 6cp | |
| Select 36 credit points from the following options: | 36cp | |
| 24737 e-Business Marketing | 6cp | |
| 24700 Promotion and Advertising Overseas | 6cp | |
| 24706 Strategic Services Marketing | 6cp | |
| 24707 Strategic Business Marketing | 6cp | |
| 24713 Marketing Channel Management | 6cp | |
| 24714 Marketing Creativity | 6cp | |
| 24715 Strategic Marketing for e-Business | 6cp | |
| 24736 Marketing Communications | 6cp | |
| 24738 Strategic International Marketing | 6cp | |
| 24742 New Product Management | 6cp | |
| 24743 Contemporary Issues in International Marketing | 6cp | |
| 24744 Competitive International Marketing Strategy | 6cp | |
| 24750 Marketing Analytics | 6cp | |
| 24792 Business and Culture in the Asia-Pacific | 6cp | |
| 77948 Marketing Legislation in Australia | 6cp | |
| 24747 Customer Relationship Management | 6cp | |
| CBK90209 Electives | 6cp | |
Articulation with UTS courses
This course is part of an articulated program comprising the Graduate Certificate in Marketing (C11039), the Graduate Diploma in Marketing (C07031) and the Master of Business in Marketing.
Professional recognition
Chartered Institute of Marketing (CIM)
Completion of this course meets the educational requirements for Professional Postgraduate Diploma in Marketing entry point to CIM.
Other information
Further information is available from the Graduate School of Business on:
