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58215 Strategic Planning and Campaign Development

UTS: Communication
Credit points: 8 cp
Result Type: Grade, no marks

Requisite(s): 58117 Principles of Public Relations OR 58118 Principles of Advertising OR 58128 Strategic Public Relations OR 58129 Advertising Campaign Practice
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.

Handbook description

Students gain knowledge and practical skills in research, planning, budgeting and managing programs and campaigns in advertising, public relations and integrated communication. They develop expertise in preparing strategic plans, campaign and creative briefs and implementation plans. They learn how to develop multimedia communication programs appropriate to communication objectives and to different publics and audiences. Students examine key concepts including brands, reputation, and public and stakeholder relationships.