58129 Advertising Campaign Practice
8cpRequisite(s): 58116 The Ecology of Public Communication
There are also course requisites for this subject. See access conditions.
Subject coordinator: Robert Crawford
Students gain insight into the various agency disciplines and their contribution to campaign research and strategy, creation and production of ideas, media planning, and pitching as an agency team. Topics include the significance of strategic planning in campaign development, conceptual issues involved in the production of advertising ideas, and the development and selling of an integrated campaign to a client. Students engage in scriptwriting and the production of storyboards for broadcast media.
Detailed subject description.
Fee information
2009 contribution for post-2008 Commonwealth-supported students: $1,446.17
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2009 amount for undergraduate domestic fee-paying students: $3,233.33
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.167Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.
