58128 Strategic Public Relations
8cpRequisite(s): 58116 The Ecology of Public Communication
There are also course requisites for this subject. See access conditions.
Subject coordinator: Alexandra Cain
This subject equips students with knowledge and practical skills in research, planning and budgeting for strategic communication campaigns. They learn to assess and develop strategy by identifying issues, publics and options for communication and relationship management. They develop their expertise in designing, writing and managing innovative, multimedia campaigns to address client and communication problems and opportunities. Students design and present a professional client pitch.
Detailed subject description.
Fee information
2009 contribution for post-2008 Commonwealth-supported students: $1,446.17
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2009 amount for undergraduate domestic fee-paying students: $3,233.33
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.167Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.
