58117 Principles of Public Relations
8cpRequisite(s): 58116 The Ecology of Public Communication
There are also course requisites for this subject. See access conditions.
Subject coordinator: Sophie Blue
Students learn about theories, models and principles of contemporary public relations, tracing the historical evolution from technical function to strategic management. Major areas of employment such as media, community and stakeholder relations, public sector and internal communication are reviewed. Case studies and professional issues are used to analyse current practice, developing understanding of ethics and socially responsible practice. Students are introduced to writing, research and multimedia production skills essential for practice.
Detailed subject description.
Fee information
2009 contribution for post-2008 Commonwealth-supported students: $1,446.17
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2009 amount for undergraduate domestic fee-paying students: $3,233.33
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.167Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.
