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58214 Media Writing and Production

UTS: Communication
Credit points: 8 cp
Result Type: Grade, no marks

Requisite(s): 58117 Principles of Public Relations OR 58118 Principles of Advertising OR 58128 Strategic Public Relations OR 58129 Advertising Campaign Practice
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.

Handbook description

Students develop knowledge and practice in writing and producing materials such as media releases, feature articles, newsletters, brochures, speeches, profiles, websites and print, radio, TV and online advertising. The requirements of different genre and styles of public communication writing are explored together with issues of convergence, the public sphere and public debate. Students enhance their skills in writing, design production and the application of these skills to the internet. Student work integrates theories and principles of effective public communication with technical skills in their fields of focus.