C10254v1 Bachelor of Arts in Communication (Public Communication) and in International Studies
Award(s): Bachelor of Arts in Communication (BA)Bachelor of Arts in International Studies (BA)
UAC code: 609320
CRICOS code: 026205F
Commonwealth supported place?: Yes
Load credit points: 240
Course EFTSL: 5
Location: City campus
Overview
Career options
Admission requirements
Assumed knowledge
External articulation
Course duration and attendance
Course structure
Course completion requirements
Course program
Professional recognition
Other information
Overview
The course combines a professional degree with immersion in another language and culture, enhancing professional training and career options. This combined degree seeks to augment the value of public communication by broadening awareness and understanding of another language and culture.
International perspectives on public relations and advertising enable UTS graduates to transcend national barriers and be competitive in a global environment. Career options are enhanced by international experience, making students more adept at international and cross-cultural professional practice.
Career options
Career options include communication strategists, public relations consultants, advertising account executives, media liaison officers, special events coordinators, publicity officers, political media advisers, advertising copywriters, community relations managers, media researchers, and marketing communication specialists.
Admission requirements
There are no prior language requirements for the International Studies program. Entry level to the various Language and Culture programs depends upon students' prior knowledge of the relevant language. Students are admitted to the International Studies program with no guarantee of entry to a specific country major, although every effort is made to meet their preferences.
Assumed knowledge
HSC English and computer literacy. There are no prior language requirements for the International Studies program.
External articulation
The Faculty of Arts and Social Sciences has established recognition of prior learning packages with the following institutions for the courses listed:
- Insearch UTS: Diploma of Communication
- School of Communication, Taylor's College, Malaysia: Diploma in Communication (Journalism)
- Nanyang Polytechnic, Singapore: Diploma in Media Studies and Management
- Temasek Polytechnic: Diploma in Communication and Media Management
- Ngee Ann Polytechnic, Singapore: Diploma in Mass Communication
Course duration and attendance
This course is offered on a five-year, full-time basis. Students spend their fourth year of study at a university overseas.
Course structure
A total of 240 credit points is allocated to this combined degree course: 144 credit points to the Communication degree and 96 credit points to the International Studies component.
The Bachelor of Arts in International Studies requires undergraduates to study a major – a region or country – over a minimum of three years. The Bachelor of Arts in International Studies is not offered as a separate degree but is completed only in combination with the professional degree program.
Course completion requirements
CBK90005 Country major choice | 96cp | |
STM90550 Core subjects | 48cp | |
MAJ10024 Public Communication | 48cp | |
CBK90701 Sub-major choice | 24cp | |
CBK90702 Electives | 24cp | |
Total | 240cp |
Course program
Students have the option of completing either a Public Relations stream (STM90541) or an Advertising stream (STM90540) in Year 1 of this course. The example program below is for a student commencing in Autumn semester with the Germany major as the chosen International Studies major and Global Studies as the chosen sub-major.
Other sub-majors may be chosen from the list of sub-majors in CBK90701. Electives can be chosen from the choice block CBK90702. Other countries may be chosen from the list of majors in CBK90005; the program has the same structure but with subjects specific to the chosen country major.
Public Relations stream | ||
Year 1 | ||
Autumn semester | ||
STM90550 | ||
58101 Understanding Communication | 8cp | |
58102 Language and Discourse | 8cp | |
MAJ10024 | ||
58116 The Ecology of Public Communication | 8cp | |
Spring semester | ||
STM90550 | ||
58103 Ideas in History | 8cp | |
STM90541 | ||
58117 Principles of Public Relations | 8cp | |
58128 Strategic Public Relations | 8cp | |
Year 2 | ||
Autumn semester | ||
STM90550 | ||
58201 Communication and Cultural Industries and Practices | 8cp | |
CBK90005 | ||
97601 German Language and Culture 1 | 8cp | |
976001 Foundations in International Studies | 8cp | |
Spring semester | ||
STM90550 | ||
58202 Regulating Communication - Law, Ethics, Politics | 8cp | |
CBK90005 | ||
97602 German Language and Culture 2 | 8cp | |
MAJ10024 | ||
58214 Media Writing and Production | 8cp | |
Year 3 | ||
Autumn semester | ||
MAJ10024 | ||
58215 Strategic Planning and Campaign Development | 8cp | |
CBK90005 | ||
97603 German Language and Culture 3 | 8cp | |
CBK90701 | ||
58222 Global Politics from Above and Below | 8cp | |
Spring semester | ||
CBK90005 | ||
97604 German Language and Culture 4 | 8cp | |
976421 Contemporary Germany | 8cp | |
Select 8 credit points of electives | 8cp | |
Year 4 | ||
Autumn semester | ||
CBK90005 | ||
977420 In-country Study 1: Germany | 24cp | |
Spring semester | ||
CBK90005 | ||
978420 In-country Study 2: Germany | 24cp | |
Year 5 | ||
Autumn semester | ||
MAJ10024 | ||
58312 Public Communication Management | 8cp | |
CBK90701 | ||
58316 World Cities and Globalisations | 8cp | |
Select 8 credit points of electives | 8cp | |
Spring semester | ||
STM90550 | ||
58301 Communication Practice Project | 8cp | |
CBK90701 | ||
58317 Transnational Media | 8cp | |
Select 8 credit points of electives | 8cp | |
Advertising stream | ||
Year 1 | ||
Autumn semester | ||
STM90550 | ||
58101 Understanding Communication | 8cp | |
58102 Language and Discourse | 8cp | |
MAJ10024 | ||
58116 The Ecology of Public Communication | 8cp | |
Spring semester | ||
STM90550 | ||
58103 Ideas in History | 8cp | |
STM90540 | ||
58118 Principles of Advertising | 8cp | |
58129 Advertising Campaign Practice | 8cp | |
Year 2 | ||
Autumn semester | ||
STM90550 | ||
58201 Communication and Cultural Industries and Practices | 8cp | |
CBK90005 | ||
97601 German Language and Culture 1 | 8cp | |
976001 Foundations in International Studies | 8cp | |
Spring semester | ||
STM90550 | ||
58202 Regulating Communication - Law, Ethics, Politics | 8cp | |
CBK90005 | ||
97602 German Language and Culture 2 | 8cp | |
MAJ10024 | ||
58214 Media Writing and Production | 8cp | |
Year 3 | ||
Autumn semester | ||
MAJ10024 | ||
58215 Strategic Planning and Campaign Development | 8cp | |
CBK90005 | ||
97603 German Language and Culture 3 | 8cp | |
CBK90701 | ||
58222 Global Politics from Above and Below | 8cp | |
Spring semester | ||
CBK90005 | ||
97604 German Language and Culture 4 | 8cp | |
976421 Contemporary Germany | 8cp | |
Select 8 credit points of electives | 8cp | |
Year 4 | ||
Autumn semester | ||
CBK90005 | ||
977420 In-country Study 1: Germany | 24cp | |
Spring semester | ||
CBK90005 | ||
978420 In-country Study 2: Germany | 24cp | |
Year 5 | ||
Autumn semester | ||
MAJ10024 | ||
58312 Public Communication Management | 8cp | |
CBK90701 | ||
58316 World Cities and Globalisations | 8cp | |
Select 8 credit points of electives | 8cp | |
Spring semester | ||
STM90550 | ||
58301 Communication Practice Project | 8cp | |
CBK90701 | ||
58317 Transnational Media | 8cp | |
Select 8 credit points of electives | 8cp |
Professional recognition
Public Relations Institute of Australia; International Advertising Association
Other information
Further information on the Communication component is available from the UTS Student Centre on:
Service Desk https://servicedesk.uts.edu.au
Further information on the International Studies program is available from UTS: International Studies on:
