C10248v1 Bachelor of Arts in Communication (Public Communication)

Overview

The critical and theoretical approach offered in this course develops ethical and responsible communication professionals. This course provides students with interdisciplinary knowledge of public communication processes and industries, and their social, economic and political contexts with specialised expertise in public relations and/or advertising.

This course has a focus on professional communication careers including public relations and advertising. Students explore the communication contexts for these practices – cultural, social and political. Students develop their professional skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, sponsorship and event management. Assignments provide material for a portfolio after graduation.

Career options

Career options include communication strategists, public relations consultants, advertising account executives, media liaison officers, special events coordinators, publicity officers, political media advisers, advertising copywriters, community relations managers, media researchers, and marketing communication specialists.

Assumed knowledge

HSC English and computer literacy.

External articulation

The Faculty of Arts and Social Sciences has established recognition of prior learning packages with the following institutions for the courses listed:

• Insearch UTS: Diploma of Communication
• School of Communication, Taylor's College, Malaysia: Diploma in Communication (Journalism)
• Nanyang Polytechnic, Singapore: Diploma in Media Studies and Management
• Temasek Polytechnic: Diploma in Communication and Media Management
• Ngee Ann Polytechnic, Singapore: Diploma in Mass Communication

Course duration and attendance

This course is offered on a three-year, full-time basis.

Course structure

Students must complete 144 credit points consisting of a 48-credit-point core program, a 48-credit-point major, a 24-credit-point sub-major, and 24 credit points of electives.

Industrial training/professional practice

Many assignments are practice based and all are relevant to understanding and working in the industry. Students undertake a professional placement in an organisation involved in public communication.

Course completion requirements

Course program

Honours

Professional recognition

Public Relations Institute of Australia; International Advertising Association

Other information

Further information is available from the UTS Student Centre on: