University of Technology SydneyHandbook 2007

C06039v3 Graduate Diploma in Communication Management

Award(s): Graduate Diploma in Communication Management (GradDipCommM)
UAC code: 942510 (Autumn semester), 945510 (Spring semester)
CRICOS code: 032340D
Load credit points: 48
Course EFTSL: 1
Faculty/institute responsible: Humanities and Social Sciences
Location: City campus

Overview
Course aims
Career options
Articulation
Additional recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Other information

Overview

The Graduate Diploma in Communication Management is designed for current and prospective communication professionals who want to gain a professional qualification and scholarly development in the broad field of communication management.

Course aims

Students completing this course have:

  • a good understanding of the nature of communication and communication management
  • a sensitivity to ethical and legal issues related to communication
  • a capacity to critically reflect on the role and responsibilities of communicators
  • an understanding of contexts of communication, and
  • the capacity to analyse, design, cost and evaluate a public relations strategy and campaign.

Career options

Career options include roles in the public relations industry and roles related to communication advising, community relations, corporate communication, integrated communication, internal communication, international communication, media liaison and public affairs.

Articulation

This course is part of an articulated program comprising the Graduate Certificate in Public Relations (C11060), the Graduate Diploma in Communication Management, and the Master of Arts in Communication Management (C04108).

Additional recognition of prior learning

Students who successfully complete the Graduate Certificate in this program and who are admitted to the Graduate Diploma are eligible for exemptions from completed subjects.

Students who successfully complete one or more of the Executive Certificates in Advertising offered by the UTS/Advertising Federation of Australia AdSchool, and who gain entry to the Graduate Diploma in Communication Management, are granted exemption from an elective subject worth up to 8 credit points.

Course duration and attendance

The Graduate Diploma in Communication Management is offered on a one-year, full-time, or equivalent part-time basis.

Course structure

This course totals 48 credit points of study, consisting of four core 8-credit-point subjects and two 8-credit-point subjects from a choice block of electives.

In the full-time program, students are required to undertake 24 credit points per semester. Part-time students should undertake 16 credit points per semester.

Students who may later wish to enrol in the Master of Arts in Communication Management (C04108) are advised to complete 57028 Research for Communication Professionals as one of their electives.

Course completion requirements

57022 Managing Communication 8cp
57023 Communicating with Publics 8cp
57024 Managing Public Communication Strategies 8cp
57025 Cross-cultural and International Communication 8cp
CBK90744 Electives 16cp
Total 48cp

Course program

Example programs are shown below for both full-time and part-time students, commencing in both Autumn and Spring semesters.

 
Autumn commencing, full time
Year 1
Autumn semester
57022 Managing Communication 8cp
57023 Communicating with Publics 8cp
Select 8 credit points of electives 8cp
Spring semester
57025 Cross-cultural and International Communication 8cp
57024 Managing Public Communication Strategies 8cp
Select 8 credit points of electives 8cp
 
Autumn commencing, part time
Year 1
Autumn semester
57022 Managing Communication 8cp
57023 Communicating with Publics 8cp
Spring semester
57024 Managing Public Communication Strategies 8cp
57025 Cross-cultural and International Communication 8cp
Year 2
Autumn semester
Select 16 credit points of electives 16cp
 
Spring commencing, full time
Year 1
Spring semester
57022 Managing Communication 8cp
57023 Communicating with Publics 8cp
57025 Cross-cultural and International Communication 8cp
Year 2
Autumn semester
57024 Managing Public Communication Strategies 8cp
Select 16 credit points of electives 16cp
 
Spring commencing, part time
Year 1
Spring semester
57022 Managing Communication 8cp
57023 Communicating with Publics 8cp
Year 2
Autumn semester
57024 Managing Public Communication Strategies 8cp
Select 8 credit points of electives 8cp
Spring semester
57025 Cross-cultural and International Communication 8cp
Select 8 credit points of electives 8cp

Other information

Further information is available from the Faculty on: