University of Technology SydneyHandbook 2007

57024 Managing Public Communication Strategies

8cp

Requisite(s): 57023 Communicating with Publics
Graduate subject – Public Communication – 400 level

This subject explains the concept of public relations as communication management and demonstrates the contribution and relevance of public relations to modern organisations. A range of perspectives provides thoughtful and challenging approaches to the work of a public relations practitioner. Students learn to set goals and objectives and to plan and implement campaigns for internal and external publics. They become confident in evaluating all aspects of their work and develop competency in cost-benefit analysis and the analysis of the financial implications of their work. Public relations principles are applied to examples from students' own professional practice to develop a reflective understanding of why as well as how to approach particular issues and problems.


For detailed information, see the full subject description at:
http://www.hss.uts.edu.au/subject_descriptions/57024.pdf

Typical availability

Autumn semester, City campus
Spring semester, City campus

Fee information

2007 contribution for post-2004 Commonwealth-supported students: $1,186.33
2007 amount for undergraduate domestic fee-paying students: $3,040.00
Subject EFTSL: 0.167
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Domestic fee-paying students and international students should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.