This subject focuses on media representations of similarities and differences, ethnocentrism in communication and methods for achieving cross-cultural communication. It introduces critical themes and vocabularies in intercultural communication and explores the links between communication and culture creation. It analyses the sociopolitical circumstances and individual attribution processes that lead to stereotyping, and in this context assesses the role of verbal and non-verbal communication. Students develop strategies for dealing with cross-cultural issues, for working in multicultural teams and organisations, and for designing communication for and with multicultural publics and audiences. Globalisation and localisation strategies and effects are studied with a particular focus on communicating in and with Asia, and other key sociopolitical geographic arenas. This subject is designed to enable students to deal with the impact of the increasing internationalisation of communication management, public relations and advertising. It challenges the use of ethnocentric communication and assists students to develop effective strategies for achieving cross-cultural communication.
Spring semester, City campus