The Advertising and Promotions Management major has been developed in response to a need in the advertising industry for university graduates who have an understanding of the strategic decisions that must be made to effectively and efficiently manage a firm's advertising and other marketing communication activities. This major has received support from the Media Federation and the Advertising Federation of Australia and is designed for students who are interested in specialising in the study of advertising, promotions and media within a managerial framework. The major enables students to acquire a knowledge and understanding of the theory and practice of marketing communications. In particular, the major focuses on advertising and media strategy and planning, and evaluates other promotional tools within the context of the marketing communications process. Students gain the skills to plan and manage advertising and promotional campaigns and evaluate their effectiveness through market research.

Completion requirements

24202 Consumer Behaviour		6cp
59330 Advertising Practice		6cp
24210 Advertising and Promotions Management		6cp
24309 Introductory Marketing Research		6cp
24207 Strategic Business Media Planning		6cp
24510 Advertising Research		6cp
59333 Advertising Strategies		6cp
24604 Project in Advertising		6cp
Total		48cp