59330 Advertising Practice

6cp
Elective

This subject introduces students to the practice of advertising in the context of its role in business within a changing social and cultural environment. The emphasis is on campaign strategy and idea development, the use of creative briefs, media choices and creativity in design, concept and production of print media. Students are exposed to the functions and purposes of advertising for a range of products and services drawn from a variety of sectors, including public, private, and not-for-profit. Students develop a portfolio of their creative ideas in concept layout form.

For detailed information, see the full subject description at:
http://www.hss.uts.edu.au/subject_descriptions/59330.pdf

Typical availability

Autumn semester, City campus

Fee information

2007 contribution for post-2004 Commonwealth-supported students: $889.75
2007 amount for undergraduate domestic fee-paying students: $2,280.00
Subject EFTSL: 0.125
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Domestic fee-paying students and international students should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.