24510 Advertising Research

6cp

Requisite(s): (24210 Advertising and Promotions Management OR 242100 Advertising and Promotions Management) AND (24309 Introductory Marketing Research OR 243090 Introductory Marketing Research)

These requisites may not apply to students in certain courses.

There are also course requisites for this subject. See access conditions.

Undergraduate

This subject provides students with an opportunity to explore an advertising issue in depth using online and offline, academic and non-academic information sources. It introduces students to research methods and techniques for developing, testing and evaluating advertising campaigns, and in particular, basic experimental designs. Students must attend the first class in order to qualify for a place in a research syndicate.

For detailed information, see the full subject description at:
http://www.business.uts.edu.au/courses/subject/syllabus/24510.pdf

Fee information

2007 contribution for post-2004 Commonwealth-supported students: $889.75
2007 amount for undergraduate domestic fee-paying students: $2,280.00
Subject EFTSL: 0.125
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Domestic fee-paying students and international students should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.