24210 Advertising and Promotions Management

Requisite(s): 24108 Marketing Foundations OR 241080 Marketing Foundations OR 24105 Marketing Principles OR 241050 Marketing Principles

These requisites may not apply to students in certain courses.

There are also course requisites for this subject. See access conditions.

This subject examines advertising, promotion and other marketing mix communications decisions from an applied viewpoint based on theory and current practice. It provides students who might be potential brand managers, advertising managers or executives with systematic approaches to setting advertising and promotion objectives, establishing budgets, identifying relevant target audiences, formulating and testing strategies, and evaluating campaign results. It considers contemporary issues in advertising, together with reference to complementary aspects such as publicity, sponsorship and direct marketing.