C07031v4 Graduate Diploma in Marketing

Overview

The Graduate Diploma in Marketing provides a thorough understanding of the basic principles of marketing, marketing research, the motivations of customers and marketing management.

The course assists students in developing the ability to identify and analyse marketing management problems and fosters skills in generating marketing strategies to solve problems in the marketing domain, both in Australia and overseas.

Career options

Career options include management-level positions in industry or government.

Articulation

Additional admission requirements

Applicants require one of the following:

• a cognate degree from a UTS-recognised university or other tertiary education institution
• a degree from a UTS-recognised university or other tertiary education institution and a minimum of two years' relevant work experience, or
• satisfactory completion of a relevant Graduate Certificate.

Additional recognition of prior learning

Students may be granted a maximum of five subject exemptions, of which two core subjects can be approved from prior undergraduate study.

Course duration and attendance

The Graduate Diploma in Marketing can be completed in two years of part-time, or one year of full-time study.

Course structure

The Graduate Diploma in Marketing comprises 48 credit points of core subjects, made up of five core subjects (30 credit points) and three elective subjects (18 credit points).

Course completion requirements

Course program

The course program is shown below.

Professional recognition

Chartered Institute of Marketing (CIM)

Completion of this course, including the elective 24736 Marketing Communications, meets the educational requirements for Professional Postgraduate Diploma in Marketing entry point to the Chartered Institute of Marketing (CIM).

Other information

Further information is available from the Graduate School of Business on: