24736 Marketing Communications

6cp

Requisite(s): ((24734 Marketing Management OR 24746 Marketing: Concepts and Applications) AND 24710 Buyer Behaviour)

These requisites may not apply to students in certain courses.

There are also course requisites for this subject. See access conditions.

Postgraduate

This subject examines advertising, promotion and business communication decisions from an advanced viewpoint based on theory and research findings. It provides managers with systematic approaches to setting advertising and promotion objectives, establishing budgets, identifying relevant target audiences, formulating and testing strategies and evaluating campaign results. It considers contemporary issues in advertising, together with reference to complementary aspects such as publicity and direct marketing and includes an applied project covering these decision factors.

For detailed information, see the full subject description at:
http://www.gsb.uts.edu.au/courses/subject/syllabus/24736.pdf

Fee information

2007 contribution for post-2004 Commonwealth-supported students: $889.75
2007 amount for undergraduate domestic fee-paying students: $2,280.00
Subject EFTSL: 0.125
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Domestic fee-paying students and international students should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.