24747 Customer Relationship Management

6cp

Requisite(s): 24737 e-Business Marketing

These requisites may not apply to students in certain courses.

There are also course requisites for this subject. See access conditions.

Postgraduate

This subject extends knowledge gained in the prerequisite subject into the creation of a customer-centric organisation using supporting e-business technology – a philosophical encapsulation of Customer Relationship Management (CRM) incorporating both human and technological relationship elements. Philosophies and concepts associated with establishing organisational structures, marketing strategies and operations are explored to encapsulate a starting point for CRM. Supporting e-business technologies including key CRM applications and their links to enterprise application suite are introduced. Students complete a project on development and implementation of a CRM strategy incorporating both the organisational and supporting e-business technologies.

Fee information

2007 contribution for post-2004 Commonwealth-supported students: $889.75
2007 amount for undergraduate domestic fee-paying students: $2,280.00
Subject EFTSL: 0.125
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Domestic fee-paying students and international students should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.