C10254v1 Bachelor of Arts in Communication (Public Communication) and in International Studies
Award(s): Bachelor of Arts in Communication (BA)Bachelor of Arts in International Studies (BA)
UAC code: 609320
CRICOS code: 026205F
Commonwealth supported place?: Yes
Load credit points: 240
Course EFTSL: 5
Location: City campus
Overview
Career options
Admission requirements
Assumed knowledge
External articulation
Course duration and attendance
Course structure
Course completion requirements
Course program
Professional recognition
Other information
Overview
The course combines a professional degree with immersion in another language and culture, enhancing professional training and career options. This combined degree seeks to augment the value of public communication by broadening awareness and understanding of another language and culture.
International perspectives on public relations and advertising enable UTS graduates to transcend national barriers and be competitive in a global environment. Career options are enhanced by international experience, making students more adept at international and cross-cultural professional practice.
Career options
Career options include advertising copywriters, advertising account executives, communication strategists, community relations managers, marketing communication specialists, media liaison officers, media researchers, political media advisers, public relations consultants, publicity officers and special events coordinators.
Admission requirements
Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.
There are no prior language requirements for the international studies program. Entry level to the various language and culture programs depends upon students' prior knowledge of the relevant language. Students are admitted to the international studies program with no guarantee of entry to a specific country major, although every effort is made to meet their preferences.
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 58-66
Eligibility for admission does not guarantee offer of a place.
International students
Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
Assumed knowledge
Any two units of English and computer literacy. There are no prior language requirements for the international studies program.
External articulation
The Faculty of Arts and Social Sciences has established credit recognition packages with the following institutions for the courses listed:
- INSEARCH UTS: Diploma of Communication
- Nanyang Polytechnic, Singapore: Diploma in Media Studies and Management
- Temasek Polytechnic: Diploma in Communication and Media Management
- Ngee Ann Polytechnic, Singapore: Diploma in Mass Communication.
Course duration and attendance
The course is offered on a five-year, full-time basis. Students spend two semesters of study at a university or other higher education institution in the country of their major.
Course structure
Students must complete 240 credit points, comprising 144 credit points in the communication component and 96 credit points in the international studies component. The Bachelor of Arts in International Studies requires undergraduates to study a region or country major over a minimum of three years. The Bachelor of Arts in International Studies is not offered as a separate degree, but is completed only in combination with the professional degree program.
Overseas study
Students spend their fourth year of study at a university overseas.
Course completion requirements
| CBK90005 Country major choice | 96cp | |
| STM90550 Core subjects | 48cp | |
| MAJ10024 Public Communication | 48cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Total | 240cp |
Course program
The example program below is for a student commencing in Autumn semester 2012 with the Germany major as the chosen international studies major. Other countries may be chosen from the list of majors in CBK90005; the program has the same structure but with subjects specific to the chosen country major. Students must choose a sub-major from CBK90701 in Year 1 Spring semester. Students have the option of completing either a Public Relations stream (STM90716) or an Advertising stream (STM90715) in Year 1 of this course.
Students who commenced before 2012 should follow the course program in the archived handbook from their commencing year.
| Advertising stream | ||
| Year 1 | ||
| Autumn semester | ||
| Select one of the following: | 8cp | |
| 58101 Understanding Communication | 8cp | |
| 58103 Ideas in History | 8cp | |
| 58116 The Ecology of Public Communication | 8cp | |
| 58102 Language and Discourse | 8cp | |
| Spring semester | ||
| Select one of the following: | 8cp | |
| 58103 Ideas in History | 8cp | |
| 58101 Understanding Communication | 8cp | |
| 58118 Principles of Advertising | 8cp | |
| Select 8 credit points from the following options: | 8cp | |
| CBK90701 Sub-major choice | 24cp | |
| Year 2 | ||
| Autumn semester | ||
| 97601 German Language and Culture 1 | 8cp | |
| 58129 Advertising Campaign Practice | 8cp | |
| 976001 Foundations in International Studies | 8cp | |
| Spring semester | ||
| 58202 Regulating Communication: Law, Ethics, Politics | 8cp | |
| 58229 Brand Advertising Strategies | 8cp | |
| 97602 German Language and Culture 2 | 8cp | |
| Year 3 | ||
| Autumn semester | ||
| 58201 Communication and Cultural Industries and Practices | 8cp | |
| 58312 Integrated Communication | 8cp | |
| 97603 German Language and Culture 3 | 8cp | |
| Spring semester | ||
| 976421 Contemporary Germany | 8cp | |
| 97604 German Language and Culture 4 | 8cp | |
| Select 8 credit points from the following options: | 8cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Year 4 | ||
| Autumn semester | ||
| 977420 In-country Study 1: Germany | 24cp | |
| Spring semester | ||
| 978420 In-country Study 2: Germany | 24cp | |
| Year 5 | ||
| Autumn semester | ||
| 58301 Communication Practice Project | 8cp | |
| Select 16 credit points from the following options: | 16cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Spring semester | ||
| 58230 Professional Advertising Practice | 8cp | |
| Select 16 credit points from the following options: | 16cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Public Relations stream | ||
| Year 1 | ||
| Autumn semester | ||
| Select one of the following: | 8cp | |
| 58101 Understanding Communication | 8cp | |
| 58103 Ideas in History | 8cp | |
| 58116 The Ecology of Public Communication | 8cp | |
| 58102 Language and Discourse | 8cp | |
| Spring semester | ||
| Select one of the following: | 8cp | |
| 58103 Ideas in History | 8cp | |
| 58101 Understanding Communication | 8cp | |
| 58117 Principles of Public Relations | 8cp | |
| Select 8 credit points from the following options: | 8cp | |
| CBK90701 Sub-major choice | 24cp | |
| Year 2 | ||
| Autumn semester | ||
| 97601 German Language and Culture 1 | 8cp | |
| 58128 Strategic Public Relations | 8cp | |
| 976001 Foundations in International Studies | 8cp | |
| Spring semester | ||
| 58202 Regulating Communication: Law, Ethics, Politics | 8cp | |
| 58214 Media Writing and Production | 8cp | |
| 97602 German Language and Culture 2 | 8cp | |
| Year 3 | ||
| Autumn semester | ||
| 58201 Communication and Cultural Industries and Practices | 8cp | |
| 58312 Integrated Communication | 8cp | |
| 97603 German Language and Culture 3 | 8cp | |
| Spring semester | ||
| 976421 Contemporary Germany | 8cp | |
| 97604 German Language and Culture 4 | 8cp | |
| Select 8 credit points from the following options: | 8cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Year 4 | ||
| Autumn semester | ||
| 977420 In-country Study 1: Germany | 24cp | |
| Spring semester | ||
| 978420 In-country Study 2: Germany | 24cp | |
| Year 5 | ||
| Autumn semester | ||
| 58301 Communication Practice Project | 8cp | |
| Select 16 credit points from the following options: | 16cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Spring semester | ||
| 58231 Organisational Communication | 8cp | |
| Select 16 credit points from the following options: | 16cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
Professional recognition
This course has professional recognition from the Public Relations Institute of Australia and the International Advertising Association.
- Students wishing to be eligible for professional membership of Public Relations Institute of Australia must successfully complete the two core subjects in MAJ10024 Public Communication and choose STM90716 Public Relations stream (four subjects) as their option.
- Students wishing to be eligible for professional membership of the International Advertising Association must successfully complete the four subjects in STM90715 Advertising stream and in addition 58117 Principles of Public Relations.
Other information
Further information is available from the UTS Student Centre on:
telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222
Ask UTS www.ask.uts.edu.au
www.internationalstudies.uts.edu.au
