58117 Principles of Public Relations
8cpRequisite(s): 58116 The Ecology of Public Communication
These requisites may not apply to students in certain courses. See access conditions.
Anti-requisite(s): 50159 Public Relations Principles
In this subject, students learn about theories, models and principles of contemporary public relations, tracing the historical evolution from technical function to strategic management. Major areas of employment such as media, community and stakeholder relations, public sector and internal communication are reviewed. Case studies and professional issues are used to analyse current practice, developing understanding of ethics and socially responsible practice. Students are introduced to writing and research skills essential for practice.
Typical availability
Autumn semester, City campus
Spring semester, City campus
Detailed subject description.
Fee information
- 2013 contribution for commencing Commonwealth-supported students: $1632 (Note: Students who commenced prior to 1 January 2010 should consult the Fees Calculator by Subject for relevant student contribution charges for Commonwealth-supported students. Not all students are eligible for Commonwealth-supported places.)
- 2013 amount for undergraduate domestic fee-paying students: $3767 (Note: Fees for postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the annual fees schedule.)
- Subject EFTSL: 0.167
Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.
