C07031v6 Graduate Diploma in Marketing
Award(s): Graduate Diploma in Marketing (GradDipMktg)CRICOS code: 008678M
Commonwealth supported place?: No
Load credit points: 48
Course EFTSL: 1
Location: City campus
Overview
Career options
Admission requirements
Credit recognition
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Professional recognition
Other information
Overview
The Graduate Diploma in Marketing provides a thorough understanding of the basic principles of marketing, marketing research, the motivations of customers and marketing management.
The course assists students in developing the ability to identify and analyse marketing management problems and fosters skills in generating marketing strategies to solve problems in the marketing domain, both in Australia and overseas.
Career options
Career options include management-level positions in industry or government.
Admission requirements
Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.
If the previous qualification is not in a related field, applicants require a minimum of two years' relevant work experience or satisfactory completion of a relevant graduate certificate from UTS or other recognised higher education institution.
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 58-66
Eligibility for admission does not guarantee offer of a place.
International students
Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
Credit recognition
Students may be granted a maximum of five subject exemptions, of which two core subjects can be approved from prior undergraduate study.
Course duration and attendance
The course can be completed in one year of full-time or two years of part-time study.
Course structure
The course comprises 48 credit points, made up of four core subjects (24 credit points) and a choice of one of three specialised streams (24 credit points each) or a generalist choice block (24 credit points).
Course completion requirements
| STM90720 Core subjects (Marketing) | 24cp | |
| Select one of the following: | 24cp | |
| CBK90635 Marketing streams | 24cp | |
| CBK90706 Generalist Marketing choice | 24cp | |
| Total | 48cp |
Course program
The course program is shown below.
| 24710 Buyer Behaviour | 6cp | |
| 24720 Marketing Research | 6cp | |
| 24730 Marketing Strategy | 6cp | |
| 24734 Marketing Management | 6cp | |
| Select 24 credit points from the following options: | 24cp | |
| STM90717 Marketing Management | 24cp | |
| STM90718 Marketing Strategy | 24cp | |
| STM90719 Marketing Research | 24cp | |
| CBK90706 Generalist Marketing choice | 24cp | |
Articulation with UTS courses
This course is part of an articulated program comprising the Graduate Certificate in Marketing (C11039), the Graduate Diploma in Marketing, and the Master of Business in Marketing (C04067).
Professional recognition
Completion of this course meets the educational requirements for Professional Postgraduate Diploma in Marketing entry point to Chartered Institute of Marketing (CIM).
Other information
Further information is available from UTS: Business on:
telephone +61 2 9514 3660
email business@uts.edu.au
www.business.uts.edu.au/pg
