C04067v6 Master of Business in Marketing
Award(s): Master of Business in Marketing (MBus)CRICOS code: 036583G
Commonwealth supported place?: No
Load credit points: 72
Course EFTSL: 1.5
Location: City campus
Overview
Career options
Admission requirements
Credit recognition
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Professional recognition
Other information
Overview
The Master of Business in Marketing provides the opportunity for students to extend their knowledge in the areas of communications, sales management, the development and introduction of new products, business-to-business marketing, technology and marketing, as well as the legal constraints on and the ethical implications of marketing in Australia.
The marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets.
Career options
Career options include management-level positions in industry or government.
Admission requirements
Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.
If the previous qualification is not in a related field, applicants require a minimum of two years' relevant work experience. Applicants with a relevant graduate certificate must have completed it with at least a credit average.
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 58-66
Eligibility for admission does not guarantee offer of a place.
International students
Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
Credit recognition
Students may be granted a maximum of eight subject exemptions, of which four core subjects may be approved from prior undergraduate study.
Course duration and attendance
The course is one-and-a-half years of full-time or three years of part-time study.
Course structure
The course totals 72 credit points and consists of a combination of core subjects, specialised streams and elective subjects.
Course completion requirements
| STM90721 Core subjects (Marketing) | 30cp | |
| CBK90635 Marketing streams | 24cp | |
| CBK90636 Elective (Marketing PG) | 18cp | |
| Total | 72cp |
Course program
The course program is shown below.
| 24710 Buyer Behaviour | 6cp | |
| 24734 Marketing Management | 6cp | |
| 24730 Marketing Strategy | 6cp | |
| 24720 Marketing Research | 6cp | |
| 24790 Business Project: Marketing | 6cp | |
| CBK90636 Elective (Marketing PG) | 18cp | |
| Select 24 credit points from the following options: | 24cp | |
| STM90717 Marketing Management | 24cp | |
| STM90718 Marketing Strategy | 24cp | |
| STM90719 Marketing Research | 24cp | |
Articulation with UTS courses
This course is part of an articulated program comprising the Graduate Certificate in Marketing (C11039), the Graduate Diploma in Marketing (C07031) and the Master of Business in Marketing.
Professional recognition
Completion of this course meets the educational requirements for Professional Postgraduate Diploma in Marketing entry point to the Chartered Institute of Marketing (CIM).
Other information
Further information is available from UTS: Business on:
telephone +61 2 9514 3660
email business@uts.edu.au
www.business.uts.edu.au/pg
