C06103v1 Graduate Diploma in Public Relations

Overview

The Graduate Diploma in Public Relations offers students a professional qualification and scholarly development in essential features of public relations practice; from campaign development to issues management and media relations.

The course is suitable for students early in their careers as communication professionals. Academic staff involved in the course have substantial industry experience and have undertaken research in the field.

Course aims

Graduates of this course have:

• advanced understanding of communication and its management
• the ability to synthesise communication theory and practice
• the ability to analyse, design, cost and evaluate a public relations strategy
• a sensitivity to ethical and legal issues related to communication
• a capacity to reflect on the roles and responsibilities of communicators
• the capacity to apply perspectives that are intercultural and global, and
• a sensitivity to issues of exclusion, equity and justice.

Career options

Career options include roles in public relations and communication management, community relations, corporate communication, integrated communication, internal communication, international communication, media liaison, public affairs and positions related to communication advising.

Credit recognition

Course duration and attendance

The course is offered on a one-year, full-time or equivalent part-time basis.

Course structure

This course totals 48 credit points of study consisting of three core foundation subjects (24 credit points) and three core subjects in the Public Relations specialisation (24 credit points).

Full-time students are required to undertake 24 credit points a semester. Part-time students should undertake 8 or 16 credit points a semester.

Course program

Typical course programs are shown below for both full-time and part-time students, commencing in both Autumn and Spring semesters.

Articulation with UTS courses

Professional recognition

Courses in the postgraduate program in Communication Management at UTS have been accredited with the Public Relations Institute of Australia (PRIA) for over 20 years. UTS will apply for this new graduate diploma to be accredited with the institute so that graduates have an accelerated path to professional membership of the PRIA.

Other information

Further information is available from the UTS Student Centre on: