C04254v1 Master of Arts in Communication Management

Overview

The Master of Arts in Communication Management provides advanced contemporary study and practice in professional communication management. It is suitable for current and aspiring practitioners who want to attain the relevant expertise to achieve their career goals. Students can major in the areas of Public Relations, Integrated Communication, or Organisational Change and Communication. Alternatively, students can elect to complete generalist studies which provide a foundation for the broad field of communication management practice.

Academic staff involved in the course have substantial industry experience and have undertaken research in the field.

Course aims

Graduates of this course have:

• advanced understanding of communication and its management
• the ability to synthesise communication theory and practice
• the ability to analyse, design, cost and evaluate a communication strategy
• a sensitivity to ethical and legal issues related to communication
• a capacity to reflect on the roles and responsibilities of communicators
• the capacity to apply perspectives that are intercultural and global, and
• a sensitivity to issues of exclusion, equity and justice.

Career options

Career options cover the fields of public relations and communication management, including those positions related to communication advising, community relations, corporate communication, integrated communication, internal communication, international communication, media liaison or public affairs.

Credit recognition

Course duration and attendance

The course is offered on a one-and-a-half-year, full-time or equivalent part-time basis.

Course structure

The course totals 72 credit points of study made up of three core foundation subjects (24 credit points), two core master's subjects (16 credit points), a major choice (24 credit points) and an elective (8 credit points).

Students can choose one of three majors, each consisting of three compulsory 8-credit-point subjects, or select No specified major for the generalist course.

The No specified major option includes two compulsory 8-credit-point subjects and an 8-credit-point elective.

Full-time students are required to undertake 24 credit points a semester. Part-time students should undertake 8 or 16 credit points a semester.

Course program

Typical course programs are shown below for both full-time and part-time students, commencing in both Autumn and Spring semesters.

Articulation with UTS courses

Professional recognition

Courses in the postgraduate program in Communication Management at UTS have been accredited with the Public Relations Institute of Australia (PRIA) for over 20 years. The Master of Arts in Communication Management is accredited with PRIA and graduates have an accelerated path to professional membership.

Other information

Further information is available from the UTS Student Centre on: