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C10248v1 Bachelor of Arts in Communication (Public Communication)

Award(s): Bachelor of Arts in Communication (BA)
UAC code: 600023
CRICOS code: 026164K
Commonwealth supported place?: Yes
Load credit points: 144
Course EFTSL: 3
Location: City campus

Overview
Career options
Admission requirements
Assumed knowledge
External articulation
Course duration and attendance
Course structure
Course completion requirements
Course program
Honours
Professional recognition
Other information

Overview

The critical and theoretical approach offered in this course develops ethical and responsible communication professionals. This course provides students with interdisciplinary knowledge of public communication processes and industries, and their social, economic and political contexts with specialised expertise in public relations and/or advertising.

This course has a focus on professional communication careers including public relations and advertising. Students explore the communication contexts for these practices – cultural, social and political. Students develop their professional skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, sponsorship and event management. Assignments provide material for a portfolio after graduation.

Career options

Career options include advertising account executives, advertising copywriters, communication strategists, community relations managers, marketing communication specialists, media liaison officers, media researchers, political media advisers, public relations consultants, publicity officers and special events coordinators.

Admission requirements

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 58-66

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Assumed knowledge

Any two units of English and computer literacy.

External articulation

The Faculty of Arts and Social Sciences has established credit recognition packages with the following institutions for the courses listed:

  • INSEARCH UTS: Diploma of Communication
  • Nanyang Polytechnic, Singapore: Diploma in Media Studies and Management
  • Temasek Polytechnic: Diploma in Communication and Media Management
  • Ngee Ann Polytechnic, Singapore: Diploma in Mass Communication.

Course duration and attendance

The course is offered on a three-year, full-time basis.

Course structure

Students must complete 144 credit points consisting of a 48-credit-point core program, a 48-credit-point major, a 24-credit-point sub-major and 24 credit points of electives.

Industrial training/professional practice

Many assignments are practice based and all are relevant to understanding and working in the industry. Students undertake a professional placement in an organisation involved in public communication.

Course completion requirements

STM90550 Core subjects 48cp
MAJ10024 Public Communication 48cp
CBK90701 Sub-major choice 24cp
CBK90702 Electives 24cp
Total 144cp

Course program

Typical course programs are shown below for students commencing in either Autumn or Spring semester.

Students must choose a sub-major from CBK90701 in Year 1, Spring semester. Students also have the option of completing either a Public Relations stream (STM90716) or an Advertising stream (STM90715) in Year 1 of this course.

Students who commenced before 2012 should follow the course program in the archived handbook from their commencing year.

Public Relations stream, Autumn commencing
Year 1
Autumn semester
Select one of the following: 8cp
      58101 Understanding Communication8cp 
      58103 Ideas in History8cp 
58116 The Ecology of Public Communication 8cp
58102 Language and Discourse 8cp
Spring semester
Select one of the following: 8cp
      58103 Ideas in History8cp 
      58101 Understanding Communication8cp 
58117 Principles of Public Relations 8cp
Select 8 credit points from the following options: 8cp
CBK90701 Sub-major choice24cp 
Year 2
Autumn semester
58201 Communication and Cultural Industries and Practices 8cp
58128 Strategic Public Relations 8cp
Select 8 credit points from the following options: 8cp
CBK90701 Sub-major choice24cp 
CBK90702 Electives24cp 
Spring semester
58202 Regulating Communication: Law, Ethics, Politics 8cp
58214 Media Writing and Production 8cp
Select 8 credit points from the following options: 8cp
CBK90701 Sub-major choice24cp 
CBK90702 Electives24cp 
Year 3
Autumn semester
58312 Integrated Communication 8cp
Select 16 credit points from the following options: 16cp
CBK90701 Sub-major choice24cp 
CBK90702 Electives24cp 
Spring semester
58301 Communication Practice Project 8cp
58231 Organisational Communication 8cp
Select 8 credit points from the following options: 8cp
CBK90701 Sub-major choice24cp 
CBK90702 Electives24cp 
Public Relations stream, Spring commencing
Year 1
Spring semester
58101 Understanding Communication 8cp
58103 Ideas in History 8cp
Select 8 credit points from the following options: 8cp
CBK90701 Sub-major choice24cp 
Year 2
Autumn semester
58201 Communication and Cultural Industries and Practices 8cp
58116 The Ecology of Public Communication 8cp
58102 Language and Discourse 8cp
Spring semester
58202 Regulating Communication: Law, Ethics, Politics 8cp
58117 Principles of Public Relations 8cp
Select 8 credit points from the following options: 8cp
CBK90701 Sub-major choice24cp 
CBK90702 Electives24cp 
Year 3
Autumn semester
58128 Strategic Public Relations 8cp
Select 16 credit points from the following options: 16cp
CBK90701 Sub-major choice24cp 
CBK90702 Electives24cp 
Spring semester
58214 Media Writing and Production 8cp
58231 Organisational Communication 8cp
Select 8 credit points from the following options: 8cp
CBK90701 Sub-major choice24cp 
CBK90702 Electives24cp 
Year 4
Autumn semester
58301 Communication Practice Project 8cp
58312 Integrated Communication 8cp
Select 8 credit points from the following options: 8cp
CBK90701 Sub-major choice24cp 
CBK90702 Electives24cp 
Advertising stream, Autumn commencing
Year 1
Autumn semester
Select one of the following: 8cp
      58101 Understanding Communication8cp 
      58103 Ideas in History8cp 
58116 The Ecology of Public Communication 8cp
58102 Language and Discourse 8cp
Spring semester
Select one of the following: 8cp
      58103 Ideas in History8cp 
      58101 Understanding Communication8cp 
58118 Principles of Advertising 8cp
Select 8 credit points from the following options: 8cp
CBK90701 Sub-major choice24cp 
Year 2
Autumn semester
58201 Communication and Cultural Industries and Practices 8cp
58129 Advertising Campaign Practice 8cp
Select 8 credit points from the following options: 8cp
CBK90701 Sub-major choice24cp 
CBK90702 Electives24cp 
Spring semester
58202 Regulating Communication: Law, Ethics, Politics 8cp
58229 Brand Advertising Strategies 8cp
Select 8 credit points from the following options: 8cp
CBK90701 Sub-major choice24cp 
CBK90702 Electives24cp 
Year 3
Autumn semester
58312 Integrated Communication 8cp
Select 16 credit points from the following options: 16cp
CBK90701 Sub-major choice24cp 
CBK90702 Electives24cp 
Spring semester
58301 Communication Practice Project 8cp
58230 Professional Advertising Practice 8cp
Select 8 credit points from the following options: 8cp
CBK90701 Sub-major choice24cp 
CBK90702 Electives24cp 
Advertising stream, Spring commencing
Year 1
Spring semester
58101 Understanding Communication 8cp
58103 Ideas in History 8cp
Select 8 credit points from the following options: 8cp
CBK90701 Sub-major choice24cp 
Year 2
Autumn semester
58201 Communication and Cultural Industries and Practices 8cp
58116 The Ecology of Public Communication 8cp
58102 Language and Discourse 8cp
Spring semester
58202 Regulating Communication: Law, Ethics, Politics 8cp
58118 Principles of Advertising 8cp
Select 8 credit points from the following options: 8cp
CBK90701 Sub-major choice24cp 
CBK90702 Electives24cp 
Year 3
Autumn semester
58129 Advertising Campaign Practice 8cp
Select 16 credit points from the following options: 16cp
CBK90701 Sub-major choice24cp 
CBK90702 Electives24cp 
Spring semester
58229 Brand Advertising Strategies 8cp
58230 Professional Advertising Practice 8cp
Select 8 credit points from the following options: 8cp
CBK90701 Sub-major choice24cp 
CBK90702 Electives24cp 
Year 4
Autumn semester
58301 Communication Practice Project 8cp
58312 Integrated Communication 8cp
Select 8 credit points from the following options: 8cp
CBK90701 Sub-major choice24cp 
CBK90702 Electives24cp 

Honours

The Bachelor of Arts (Honours) in Communication (C09009) is available with an additional year of full-time study for eligible students.

Professional recognition

This course has professional recognition from the Public Relations Institute of Australia and the International Advertising Association.

Other information

Further information is available from the UTS Student Centre on:

telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222
Ask UTS
www.ask.uts.edu.au