C10248v1 Bachelor of Arts in Communication (Public Communication)
Award(s): Bachelor of Arts in Communication (BA)UAC code: 600023
CRICOS code: 026164K
Commonwealth supported place?: Yes
Load credit points: 144
Course EFTSL: 3
Location: City campus
Overview
Career options
Admission requirements
Assumed knowledge
External articulation
Course duration and attendance
Course structure
Course completion requirements
Course program
Honours
Professional recognition
Other information
Overview
The critical and theoretical approach offered in this course develops ethical and responsible communication professionals. This course provides students with interdisciplinary knowledge of public communication processes and industries, and their social, economic and political contexts with specialised expertise in public relations and/or advertising.
This course has a focus on professional communication careers including public relations and advertising. Students explore the communication contexts for these practices – cultural, social and political. Students develop their professional skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, sponsorship and event management. Assignments provide material for a portfolio after graduation.
Career options
Career options include advertising account executives, advertising copywriters, communication strategists, community relations managers, marketing communication specialists, media liaison officers, media researchers, political media advisers, public relations consultants, publicity officers and special events coordinators.
Admission requirements
Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 58-66
Eligibility for admission does not guarantee offer of a place.
International students
Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
Assumed knowledge
Any two units of English and computer literacy.
External articulation
The Faculty of Arts and Social Sciences has established credit recognition packages with the following institutions for the courses listed:
- INSEARCH UTS: Diploma of Communication
- Nanyang Polytechnic, Singapore: Diploma in Media Studies and Management
- Temasek Polytechnic: Diploma in Communication and Media Management
- Ngee Ann Polytechnic, Singapore: Diploma in Mass Communication.
Course duration and attendance
The course is offered on a three-year, full-time basis.
Course structure
Students must complete 144 credit points consisting of a 48-credit-point core program, a 48-credit-point major, a 24-credit-point sub-major and 24 credit points of electives.
Industrial training/professional practice
Many assignments are practice based and all are relevant to understanding and working in the industry. Students undertake a professional placement in an organisation involved in public communication.
Course completion requirements
| STM90550 Core subjects | 48cp | |
| MAJ10024 Public Communication | 48cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Total | 144cp |
Course program
Typical course programs are shown below for students commencing in either Autumn or Spring semester.
Students must choose a sub-major from CBK90701 in Year 1, Spring semester. Students also have the option of completing either a Public Relations stream (STM90716) or an Advertising stream (STM90715) in Year 1 of this course.
Students who commenced before 2012 should follow the course program in the archived handbook from their commencing year.
| Public Relations stream, Autumn commencing | ||
| Year 1 | ||
| Autumn semester | ||
| Select one of the following: | 8cp | |
| 58101 Understanding Communication | 8cp | |
| 58103 Ideas in History | 8cp | |
| 58116 The Ecology of Public Communication | 8cp | |
| 58102 Language and Discourse | 8cp | |
| Spring semester | ||
| Select one of the following: | 8cp | |
| 58103 Ideas in History | 8cp | |
| 58101 Understanding Communication | 8cp | |
| 58117 Principles of Public Relations | 8cp | |
| Select 8 credit points from the following options: | 8cp | |
| CBK90701 Sub-major choice | 24cp | |
| Year 2 | ||
| Autumn semester | ||
| 58201 Communication and Cultural Industries and Practices | 8cp | |
| 58128 Strategic Public Relations | 8cp | |
| Select 8 credit points from the following options: | 8cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Spring semester | ||
| 58202 Regulating Communication: Law, Ethics, Politics | 8cp | |
| 58214 Media Writing and Production | 8cp | |
| Select 8 credit points from the following options: | 8cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Year 3 | ||
| Autumn semester | ||
| 58312 Integrated Communication | 8cp | |
| Select 16 credit points from the following options: | 16cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Spring semester | ||
| 58301 Communication Practice Project | 8cp | |
| 58231 Organisational Communication | 8cp | |
| Select 8 credit points from the following options: | 8cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Public Relations stream, Spring commencing | ||
| Year 1 | ||
| Spring semester | ||
| 58101 Understanding Communication | 8cp | |
| 58103 Ideas in History | 8cp | |
| Select 8 credit points from the following options: | 8cp | |
| CBK90701 Sub-major choice | 24cp | |
| Year 2 | ||
| Autumn semester | ||
| 58201 Communication and Cultural Industries and Practices | 8cp | |
| 58116 The Ecology of Public Communication | 8cp | |
| 58102 Language and Discourse | 8cp | |
| Spring semester | ||
| 58202 Regulating Communication: Law, Ethics, Politics | 8cp | |
| 58117 Principles of Public Relations | 8cp | |
| Select 8 credit points from the following options: | 8cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Year 3 | ||
| Autumn semester | ||
| 58128 Strategic Public Relations | 8cp | |
| Select 16 credit points from the following options: | 16cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Spring semester | ||
| 58214 Media Writing and Production | 8cp | |
| 58231 Organisational Communication | 8cp | |
| Select 8 credit points from the following options: | 8cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Year 4 | ||
| Autumn semester | ||
| 58301 Communication Practice Project | 8cp | |
| 58312 Integrated Communication | 8cp | |
| Select 8 credit points from the following options: | 8cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Advertising stream, Autumn commencing | ||
| Year 1 | ||
| Autumn semester | ||
| Select one of the following: | 8cp | |
| 58101 Understanding Communication | 8cp | |
| 58103 Ideas in History | 8cp | |
| 58116 The Ecology of Public Communication | 8cp | |
| 58102 Language and Discourse | 8cp | |
| Spring semester | ||
| Select one of the following: | 8cp | |
| 58103 Ideas in History | 8cp | |
| 58101 Understanding Communication | 8cp | |
| 58118 Principles of Advertising | 8cp | |
| Select 8 credit points from the following options: | 8cp | |
| CBK90701 Sub-major choice | 24cp | |
| Year 2 | ||
| Autumn semester | ||
| 58201 Communication and Cultural Industries and Practices | 8cp | |
| 58129 Advertising Campaign Practice | 8cp | |
| Select 8 credit points from the following options: | 8cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Spring semester | ||
| 58202 Regulating Communication: Law, Ethics, Politics | 8cp | |
| 58229 Brand Advertising Strategies | 8cp | |
| Select 8 credit points from the following options: | 8cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Year 3 | ||
| Autumn semester | ||
| 58312 Integrated Communication | 8cp | |
| Select 16 credit points from the following options: | 16cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Spring semester | ||
| 58301 Communication Practice Project | 8cp | |
| 58230 Professional Advertising Practice | 8cp | |
| Select 8 credit points from the following options: | 8cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Advertising stream, Spring commencing | ||
| Year 1 | ||
| Spring semester | ||
| 58101 Understanding Communication | 8cp | |
| 58103 Ideas in History | 8cp | |
| Select 8 credit points from the following options: | 8cp | |
| CBK90701 Sub-major choice | 24cp | |
| Year 2 | ||
| Autumn semester | ||
| 58201 Communication and Cultural Industries and Practices | 8cp | |
| 58116 The Ecology of Public Communication | 8cp | |
| 58102 Language and Discourse | 8cp | |
| Spring semester | ||
| 58202 Regulating Communication: Law, Ethics, Politics | 8cp | |
| 58118 Principles of Advertising | 8cp | |
| Select 8 credit points from the following options: | 8cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Year 3 | ||
| Autumn semester | ||
| 58129 Advertising Campaign Practice | 8cp | |
| Select 16 credit points from the following options: | 16cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Spring semester | ||
| 58229 Brand Advertising Strategies | 8cp | |
| 58230 Professional Advertising Practice | 8cp | |
| Select 8 credit points from the following options: | 8cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Year 4 | ||
| Autumn semester | ||
| 58301 Communication Practice Project | 8cp | |
| 58312 Integrated Communication | 8cp | |
| Select 8 credit points from the following options: | 8cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
Honours
The Bachelor of Arts (Honours) in Communication (C09009) is available with an additional year of full-time study for eligible students.
Professional recognition
This course has professional recognition from the Public Relations Institute of Australia and the International Advertising Association.
- Students wishing to be eligible for professional membership of Public Relations Institute of Australia must successfully complete the two core subjects in MAJ10024 Public Communication and choose STM90716 Public Relations stream (four subjects) as their option.
- Students wishing to be eligible for professional membership of the International Advertising Association must successfully complete the four subjects in STM90715 Advertising stream and in addition 58117 Principles of Public Relations.
Other information
Further information is available from the UTS Student Centre on:
telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222
Ask UTS www.ask.uts.edu.au
