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24604 Project in Advertising

6cp
Requisite(s): 24510 Advertising Research AND 24309 Research for Marketing Decisions
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.
Undergraduate

This subject provides a hands-on opportunity to apply advertising management and related research concepts studied in earlier subjects. Operating as 'advertising agency' teams, students undertake a multi-stage group project involving target market research, creative strategy, executional development and testing, media planning and presentation of validated campaign recommendations. Students must attend the first class to be included in an agency team.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.