24309 Research for Marketing Decisions
6cpRequisite(s): (24108 Marketing Foundations AND (26133 Business Information Analysis OR 26134 Business Statistics))
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.
Undergraduate
This subject introduces the concepts and practices of marketing research. It provides the knowledge and skills to manage in practice a range of tasks from research problem definition to research design, implementation and finally interpretation of research results. After completion, students are able to develop marketing research projects and support their implementation and assessment.
Detailed subject description.
Fee information
2009 contribution for post-2008 Commonwealth-supported students: $1,084.62
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2009 amount for undergraduate domestic fee-paying students: $2,425.00
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.125Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.
