24510 Advertising Research
6cpRequisite(s): 24202 Customer Behaviour AND 24309 Research for Marketing Decisions
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.
Undergraduate
This subject provides a hands-on opportunity to apply marketing research concepts studied in earlier subjects. Operating as consultancy teams, students undertake a multi-stage group project involving target market research, strategy and executional development and testing and presentation of validated campaign recommendations. Students must attend the first class to be included in a consultancy team.
Detailed subject description.
Fee information
2009 contribution for post-2008 Commonwealth-supported students: $1,084.62
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2009 amount for undergraduate domestic fee-paying students: $2,425.00
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.125Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.
