SMJ08132 Advanced Marketing Research
This sub-major extends and develops research, analytical and interpretive skills that allow marketing analysts and managers to carry out and evaluate practical and useful marketing research. It deals extensively with the research design and associated analytical tasks. Students undertaking this sub-major develop skills necessary for careers in analytical or research fields.
Completion requirements
| Select one of the following: | 6cp | |
| 24203 Quantitative Marketing Analysis | 6cp | |
| 24907 Research Management and Strategy Techniques | 6cp | |
| Select one of the following: | 6cp | |
| 24510 Advertising Research | 6cp | |
| 24331 Marketing Analytics and Decisions | 6cp | |
| Select 12 credit points from the following options: | 12cp | |
| 24902 Research Methodology and Data Analysis Techniques | 6cp | |
| 24908 Research Design and Data Collection Techniques | 6cp | |
| 35356 Design and Analysis of Experiments | 6cp | |
| Total | 24cp |
