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24203 Quantitative Marketing Analysis

6cp
Requisite(s): 24309 Research for Marketing Decisions
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.
Undergraduate

This subject introduces students to quantitative methods used in marketing, concentrating on the analysis of survey data and use of multivariate statistical techniques. It combines a theoretical but non-mathematical understanding of the statistical techniques with their practical application in a marketing context. A computer statistical package, SPSS, is used to illustrate the lectures and allow students to develop practical data-analysis skills. The subject emphasises the 'when' and 'how' of multivariate analysis and the interpretation and implications of results.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.