University of Technology, Sydney

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SMJ08131 Advanced Advertising

Note: Only students undertaking the Marketing major may undertake this sub-major.

This sub-major provides specialised study in advertising management, developing hands-on experience in applying the principles and best practices that underlie contemporary advertising.

Completion requirements

59330 Advertising Practice 6cp
24510 Advertising Research 6cp
59333 Advertising Strategies 6cp
Select one of the following: 6cp
      24604 Project in Advertising6cp 
      24430 Applied Project6cp 
Total 24cp