MAJ08480 Marketing
The Marketing major develops an understanding so that managers can drive organisational growth through a profitable implementation of marketing thinking and strategies. It develops practical marketing competencies and essential skills to implement marketing oriented strategies that allow companies to improve their performance.
Completion requirements
| Select 48 credit points from the following options: | 48cp | |
| 24737 e-Business Marketing | 6cp | |
| 24720 Marketing Research | 6cp | |
| 24706 Strategic Services Marketing | 6cp | |
| 24707 Strategic Business Marketing | 6cp | |
| 24710 Buyer Behaviour | 6cp | |
| 24730 Marketing Strategy | 6cp | |
| 24736 Marketing Communications | 6cp | |
| 24738 Strategic International Marketing | 6cp | |
| 24790 Business Project: Marketing | 6cp | |
| 24713 Marketing Channel Management | 6cp | |
| 24750 Marketing Analytics | 6cp | |
| 24742 New Product Management | 6cp | |
| 24714 Marketing Creativity | 6cp | |
| 24700 Promotion and Advertising Overseas | 6cp | |
| 24792 Business and Culture in the Asia-Pacific | 6cp | |
| 24724 Global e-Business Marketing | 6cp | |
| 24747 Customer Relationship Management | 6cp | |
| 24760 Pricing and Revenue Management | 6cp | |
| Total | 48cp |
