The e-business Marketing sub-major provides participants with the opportunity to acquire knowledge on new and emerging e-business technologies and to apply these within marketing contexts. Areas covered include customer relationship management (CRM), real-time marketing and capital infrastructure associated with creation and commercialisation of e-business technology. Participants are encouraged to strategically assess these areas from human, organisational and technological perspectives.

Completion requirements

24737 e-Business Marketing		6cp
Select 18 credit points from the following options:		18cp
24716 Research Project in e-Business Marketing	6cp
24715 Strategic Marketing for e-Business	6cp
24747 Customer Relationship Management	6cp
24736 Marketing Communications	6cp
24720 Marketing Research	6cp
24714 Marketing Creativity	6cp
24724 Global e-Business Marketing	6cp
Total		24cp