This sub-major provides students in Bachelor of Business majors other than Marketing or Advertising and Promotions Management with the opportunity to develop basic skills in, and an understanding of, the marketing process and marketing management. This sub-major is offered at the City and Kuring-gai campuses. It is only available to Bachelor of Business students undertaking majors other than Marketing or Advertising and Promotions Management.

Completion requirements

24202 Consumer Behaviour		6cp
24205 Business Marketing		6cp
24220 International Marketing		6cp
Select 6 credit points from the following options:		6cp
24309 Introductory Marketing Research	6cp
24210 Advertising and Promotions Management	6cp
24306 Marketing of Services	6cp
Total		24cp