24306 Marketing of Services
6cp
Requisite(s): 24108 Marketing Foundations OR 241080 Marketing Foundations OR 24105 Marketing Principles OR 241050 Marketing Principles
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.
Undergraduate
This subject builds on existing marketing knowledge by increasing understanding and awareness of issues that are distinct to services. It examines marketing objectives and tasks for services and/or service divisions within companies, and critically assesses current marketing approaches by service sector operators.
Topics covered include: services marketing as a field of study; developing frameworks for services marketing; customer focus; the nature of service quality; creating and delivering new services; measurement of customer perceived quality; marketing to existing customers; marketing to your internal customer; managing the evidence; marketing communication and promotion of services; implementing a service marketing culture; and services marketing strategy.
For detailed information, see the full subject description at:
http://www.business.uts.edu.au/courses/subject/syllabus/24306.pdf
2007 contribution for post-2004 Commonwealth-supported students: $889.75
2007 amount for undergraduate domestic fee-paying students: $2,280.00
Subject EFTSL: 0.125
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the
Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Domestic fee-paying students and international students should refer to the
Fees webpage.
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at
Access conditions and My Student Admin.