This sub-major provides students in Bachelor of Business majors other than Marketing or Advertising and Promotions Management with an introduction to the area of advertising and promotions management, focusing on consumer behaviour and management of promotional activities. This sub-major is offered at City campus and partially at Kuring-gai campus. It is only available to Bachelor of Business students undertaking majors other than Marketing or Advertising and Promotions Management.

Completion requirements

24202 Consumer Behaviour		6cp
24210 Advertising and Promotions Management		6cp
24309 Introductory Marketing Research		6cp
24510 Advertising Research		6cp
Total		24cp